Social Media Content Trends in 2024

Content is the cornerstone of a successful social media strategy, shaping how brands connect with their audience. In this exploration, we delve into nine key categories of social media content, drawn from The 2023 Content Report, analyzing data from 729,000 social profiles in 2022.

Successful brands excel in crafting narratives, visuals, and interactive experiences. The report highlights storytelling, visual content, user-generated content, education, interactive posts, live streams, and behind-the-scenes content as crucial. Aligning with social causes enhances brand identity.

The Most Engaging Types of Social Media Content in 2024

Navigating the landscape of social media requires a deep understanding of the content that resonates with audiences. In order of popularity, the top nine types of social media content include short-form video, images, live video, GIFs/memes, text-based posts, user-generated content, long-form video, audio, and URL links to other content.

1. Short-Form Video

Why Short-Form Video Works on Social

Short-form videos, with their capacity to convey information in under a minute, have become the most captivating content type. Research indicates that 66% of consumers find short-form videos more engaging than any other post type. The brevity of these videos aligns with the fast-paced nature of modern audiences, providing immediate gratification and shareability.

Best Social Media Platforms for Short-Form Video

TikTok, Instagram Reels, and YouTube Shorts are prominent platforms for short-form videos. Last Crumb, a small business specializing in luxury handmade cookies, effectively utilizes short-form videos on TikTok and Instagram to engage its audience through holiday-themed content, influencer collaborations, destruction collections, and innovative recipes.

2. Images

Why Images Work on Social

Images, the second most valuable content type, offer instant absorption of information. A staggering 61% of consumers find images the most engaging in-feed social content. With high-definition cameras on mobile devices and accessible editing tools, brands can create visually appealing content without extensive resources.

Best Social Media Platforms for Images

Instagram and Pinterest serve as optimal channels for content focused on visuals. Williams Sonoma, a renowned brand specializing in kitchenware and gourmet foods, capitalizes on popular Pinterest trends, facilitates shopping interactions on Instagram, and boosts its organic visibility across various platforms by featuring compelling images.

3. Live Video

Why Live Video Works on Social

Live video has gained traction, with 37% of consumers finding it the most engaging social media content type. The real-time interaction it offers and the ability to repurpose content create a sense of community. Platforms like Facebook Live, Instagram Live, YouTube Live, and LinkedIn Live have witnessed increased usage, providing avenues for conversations, webinars, and Q&As.

Best Social Media Platforms for Live Video

Facebook Live, Instagram Live, YouTube Live, and LinkedIn Live are platforms known for their live video capabilities. BuzzFeed, a news and entertainment company, utilizes Facebook Live to bring blog content to life, staying relevant through viral trends and audience interaction.

4. GIFs/Memes

Why GIFs and Memes Work on Social

GIFs and memes, favored by younger generations, offer a personalized and shareable form of content. The relatability of these elements contributes to their effectiveness, with 71% of consumers expecting companies to deliver personalized content. Learn about social media copywriting.

Best Social Media Platforms for GIFs and Memes

Instagram, Facebook, LinkedIn, and Twitter serve as ideal platforms for sharing memes, while Facebook, LinkedIn, and Twitter are recommended for GIFs. Memes, in particular, drive engagement and traffic, as evidenced by Social Media Today’s study, which resulted in a 12% increase in website traffic.

Ways to Effective Prompts for Generative AI

Prompts play a crucial role in shaping the quality of outputs from Generative AI tools. This guide concisely overviews key strategies to enhance your prompts for better results.

1. Be Specific

   – Provide detailed context to avoid generic responses.

   – Specify genre, audience, length, and tone parameters for more tailored outputs.

2. “Act as if…” Approach

   – Direct the AI by asking it to behave as a specific person, process, or object. For instance, instruct it to act as your personal trainer when creating a recipe for you.

3. Specify Output Format

   – Clearly state the desired output type (code, stories, reports, etc.).

   – Enhance your prompt by adding, “Present this in the form of…” or similar instructions.

4. Use “Do” and “Don’t”

   – Save time and improve results by specifying what you want and don’t want in the response.

   – Clearly outline preferences, such as including certain elements and excluding others.

5. Provide Examples (Avoiding Copyright)

   – Offer sample sentences or paragraphs as a reference point.

   – Caution Do not request the AI to reproduce copyrighted content.

6. Consider Tone and Audience

   – Define your audience and desired tone to refine the AI’s understanding.

   – Add specificity to prompts like, “Generate a best man’s speech suitable for a family audience.”

7. Build on Previous Prompts

   – Gradually refine your prompts over multiple interactions.

   – Experiment with different wording, tone, and additional context to guide the AI effectively.

8. Correct Mistakes and Give Feedback

   – Treat the interaction like a collaborative project; provide feedback on useful and improvable aspects.

   – Point out mistakes for the AI’s correction to enhance future responses.

9. Ask for Prompt Creation Assistance

   – If unsure, request the AI to help formulate a prompt.

   – Use prompts like, “What should I ask for a blog post about AI?” or inquire, “Tell me what else you need to do this.”

Remember, while Generative AI tools offer powerful capabilities, always exercise caution due to the potential for inaccuracies, misinformation, or offensive content. Review and validate outputs before use, adhering to your institution’s guidelines.

Get a detailed view of AI writing prompts.


In social media, content remains the linchpin of successful brand communication. By understanding the most engaging content types and implementing a robust social media content strategy, brands can navigate the digital realm effectively, forging lasting connections with their audience.

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